The airwaves are full of so called pirate radio stations blasting Soca Music, but is anyone listening. Unfortuneately, many in the industry dont think anyone is listening to Soca or Caribbean music or should I say nor would they pay to listen to the music. Advertisers are radio stations primary means of survival and the stations gets paid for what they play. Most of the so call Pirate stations are legaly community service stations waiting for a comercial license. In actuality, they have to have a license to sell advertisments, as well as broadcast in any capacity. The FCC charges millions of dollars for licences and it appears that the folks who already have them are not getting paid or advertiser who will sponsor or buy Caribbean music programs. That explains why the top twenty commercial FM and AM stations dont have Caribbean Music formats. The question is however, why is this happening. The answere is just pure ignorance and ultimately the lack of control the industry owners have on Caribbean Music Industry. Caribbean Music in general has mass appeal and most djs know that. The very little you hear on main stream radio are on the major record labels which control most of the radio and television media in the world. Its almost like the United States invasion of Iraq when a Caribbean song becomes a hit in Mainstream. One would think that with all radio stations popping up it, we will have more Caribbean songs become hits. The answer to that is who determines what is a hit.
